Comments on: Is your Twitter account worthless?

By: The Rose McGrory team

The Rose McGrory team — Thu, 15 Sep 2011 17:06:42 +0000

Naturally we agree with your wise words Ian, thanks for stopping by 😉

By: Ian Perry

Ian Perry — Thu, 15 Sep 2011 14:24:06 +0000

Great article Rose. Everyone who trains companies to use Twitter should have this embedded on their forehead.Beware of the cowboys out there – use Rose McGrory and be safe!!

By: RoseMcGrory

RoseMcGrory — Thu, 21 Jul 2011 08:28:10 +0000

Hi David
We always wonder how long the “feel good” factor of large follower numbers really lasts, once people start to realise that engagement is key!
You’re in a tough business for online marketing though – much harder to differentiate yourself when so many of your competitors are already flooding the web with info. IMO any “offline” business has it easier…

By: David Lin

David Lin — Thu, 21 Jul 2011 07:09:09 +0000

I am 100% agree with you. I have spent a few weeks try to figure out what’s the best strategy to use twitter and facebook to promote my business. I have read all the information about social media marketing from twitter, facebook and linkedin, then I have a concolution that: most of the social accounts are created for spamming. People just want to build the “numbers” to make them feel good. Think about it: if you follow 100 companies, if each company send you one update per day, their post will show up on your News feed, what’s the chance you are going to read them? and how much time do you need to spend to read? If your followers don’t have any real interest on your products or services, why do you need them to be your followers? It will make you feel good, but you won’t benefit from it.

By: Brad Turns

Brad Turns — Tue, 05 Jul 2011 10:22:09 +0000

Hi, I agree with you, quality is far more important than quantity. This blog post takes a slightly different approach but has the same sorts of ideas – http://thatsconsulting.com.au/to-follow-or-not-follow

By: RoseMcGrory

RoseMcGrory — Mon, 09 May 2011 13:36:37 +0000

Yes, it’s important that the client understands the full story about follower numbers, so that doesn’t become a key objective for a social media campaign, absolutely.

By: Ankit

Ankit — Sun, 08 May 2011 00:27:34 +0000

I am going to resonate what you have already outlined, but the fault is not only with the automation software, at times you find people who want to get followers and fans without realising that the sheer growth in numbers won’t give them the appropriate result.Rather a consistent and well framed marketing campaign might do what these so called short cuts can’t even think of.

By: Deborah Herr

Deborah Herr — Thu, 05 May 2011 17:18:58 +0000

We agree. Quantity is not quality. Now, of course we’d love to have lots of followers for our clients’ Tweets, but only if they are in their geo area and have a need for the product or service. We don’t subscribe to the theory that all followers who are far away have mothers, brothers or friends in our clients’ market who are just ready to buy. Or, that folks following us because they want to sell something (perhaps something a little racy) to our clients’ followers should be followed by us in turn. In marketing, the right content to the right people will always win.

By: rosemcgrory

rosemcgrory — Wed, 04 May 2011 11:04:39 +0000

Hi Sarah - happy to help, but will need a few more details and it'll be a bit long to go into here - drop us an email with an outline of the business venture, and we'll give you a few suggestions.

By: Sarah Needham

Sarah Needham — Wed, 04 May 2011 10:05:26 +0000

Hi, as a linkedin and twitter novice (ie just have joined both, but really have no idea of what to do with either) this makes very interesting reading. I’m in the process of getting a website designed for a new business venture (I currently work in the public sector so this is all new to me) and I’m wondering what, if anything, I should be doing to use Linkedin and twitter – any ideas ?