Marketing Metrics and Madness: be careful what you wish for

By |

Despite the huge improvements in metrics available to us these days (for digital marketing, at least) the old adage about “50% of your marketing budget is wasted; you’ll just never

On not wasting your marketing budget: the devil’s in the detail

By |

There are two things that make working with social media (and marketing in general!) so interesting and challenging. The first is that “social media” looks completely different for almost every

Facebook in 2017 – Social Media or Advertising Platform?

By |

Just a quick note today on an interesting conversation we had with a new client recently. We were helping them put together a strategy for their startup business, and really

UK Social Media Statistics for 2017

By |

UK Social Media Statistics for 2017
The tree is down and the tinsel is wilting, so it must be time for our annual review of social media use in the UK

Buying followers for social media: the Pros and Cons

By |

Buying followers for social media: the Pros and Cons, and what you need to know
Companies selling instant Follower or Liker boosts have been around almost since the dawn of social