Are we finally calling time on social media fraud?

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You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing

Social Media Policies: Empower, don’t restrict

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In our second article looking at the cultural challenges which social media poses to an organisation, we’re looking at guidelines, policies and empowerment: how to allow your employees to interact

Overcoming a fear of social media

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This is the second post in our “social media and organisational culture” series – for the introductory post, click here.

This week, we’re going to look at the Fear Factor: those

3 Big Signs your organisation will struggle to use social media

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As we’ve said many times before, the biggest challenges around leveraging social media in a professional role are not technical. They are strategic, cultural, and creative.

This is a topic which