Buying followers for social media: the Pros and Cons

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Buying followers for social media: the Pros and Cons, and what you need to know
Companies selling instant Follower or Liker boosts have been around almost since the dawn of social

Instagram Micro-Influencers: what they are, and how they might help your business

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Influencer Marketing has been around for a while, but hasn’t typically been something that the smaller businesses we work with have been involved with. With the rise of Instagram, in

Are we finally calling time on social media fraud?

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You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing

UK Social Media Statistics for 2017

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Note: This article has now been updated for 2018, here: UK Social Media Statistics for 2018
UK Social Media Statistics for 2017
The tree is down and the tinsel is wilting, so

Pinterest vs Instagram: when to use each for your business

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Pinterest and Instagram are both well established now, and being actively and effectively used by many businesses who have good visual content to offer. Superficially, they are very similar; both