Are we finally calling time on social media fraud?

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You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing

Links posted on Facebook are about to get messier…. here’s how to fix them

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Facebook’s Custom Link modification function is about to go away.
If you’re creating Facebook content which includes a link, and suddenly find that the options to edit the automatically generated preview

Facebook in 2017 – Social Media or Advertising Platform?

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Just a quick note today on an interesting conversation we had with a new client recently. We were helping them put together a strategy for their startup business, and really

UK Social Media Statistics for 2017

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Note: This article has now been updated for 2018, here: UK Social Media Statistics for 2018
UK Social Media Statistics for 2017
The tree is down and the tinsel is wilting, so

Buying followers for social media: the Pros and Cons

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Buying followers for social media: the Pros and Cons, and what you need to know
Companies selling instant Follower or Liker boosts have been around almost since the dawn of social