Marketing Metrics and Madness: be careful what you wish for

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Despite the huge improvements in metrics available to us these days (for digital marketing, at least) the old adage about “50% of your marketing budget is wasted; you’ll just never

Buying followers for social media: the Pros and Cons

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Buying followers for social media: the Pros and Cons, and what you need to know
Companies selling instant Follower or Liker boosts have been around almost since the dawn of social

Case Study: Twitter advertising for a small business

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Can you get clear results from Twitter advertising if you’re a small business? You certainly can, but that’s not to say you definitely will. We’ve been working with Twitter advertising

Is smart use of Facebook saving the Labour Party 90k per month?

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It’s not often that we’re grateful there’s a general election in the offing, but this week it’s provided an absolutely fantastic example of the power of Facebook, when it’s used

Employee Advocacy: the ultimate Social Media Strategy

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The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them,