Employee Advocacy: the ultimate Social Media Strategy

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The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them,

Finding your voice: Can a company ever be social?

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We’ve written before about the fact that the cultural challenges of addressing social media are, for most larger companies, far greater than the technical issues. This was something which came

Writing for social media

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If you’re creating written social media content for an organisation, one of the biggest challenges is getting the “tone” right.

Conveying your message creatively requires a completely different approach to writing

Buying Twitter Followers / Facebook Fans: Does it work?

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Twitter followers and Facebook Likers for sale?

The thriving underground economy around buying Twitter followers and Facebook Likers was highlighted recently during the US elections, when Mitt Romney’s Twitter base expanded

The number one problem with social media

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As we work through a strategy and tactical project plan with our clients, there’s almost always a moment where things go a little quiet.

The attraction plan for building an audience