Some further reading which might be useful to businesses starting out in social media, this is a quick way to find some of our more “back to basics” blog posts and resources from other sites. While you’re looking, why not subscribe to our RSS feed (it’s on the bottom left of this page, below the Amazon reading list) to get regular blog updates direct to your reader or inbox?
The Absolute Basics
It’s just a communications channel – or, why SMEs shouldn’t just write social media off;
Business Social Media Landscape – a visual summary of the key social media platforms. Simplified to focus on the key platforms that may be relevant for B2B or B2C uses. Based on previous work by Brian Solis, Ross Dawson and others.
Recommended websites & blogs
Mashable’s complete Twitter guidebook (excellent but do set aside a couple of days of your life for this one!)
Smedio – New Media & Social Web guide for business & marketers
Social Media Examiner – includes lots of great “how to” guides
A great collection of Case Studies demonstrating social media ROI
Our YouTube channel has a collection of useful / interesting / funny social media related videos.
As well as setting up a personal Facebook and Twitter account, we recommend the following books as fantastic reading prior to any of our social media courses, or to anyone looking to understand the significance of social media: