5 reasons social media isn’t working for you – and how to fix them

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Disappointment. Not a word anyone usually wants to hear in a business meeting, but music to our ears.

The theme of this last week’s work with some new clients has been

Facebook Timeline privacy settings – the check you STILL need to make

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NOTE: as of today (31st January 2012), the below is only of concern if you’ve upgraded your personal Facebook profile to the new “Timeline” format. If you haven’t (or Facebook hasn’t yet done it for you, as it will do eventually), you need to come back and check your privacy is intact AFTER the change :)

Reading through today’s social media news, I came across an article just published on the Guardian’s website, asking “What if your Facebook Timeline was read instead of your CV?”. Not a huge concern to me personally, I tend not to post anything hugely personal and / or incriminating on Facebook, plus I was pretty sure I was on top of my privacy settings. But the mention of changes around the introduction of the Timeline format gave me a nagging doubt, so I thought i’d revisit my settings and just, y’know, double check.

Custom Facebook Page URLs now available immediately – but read this first

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When you set up a new Facebook Business page, the default URL (web address) for the page is something like http://www.facebook.com/pages/JB-Focus-Photography/152681298122046. Not exactly user friendly, they are long and awkward

How to be a star on LinkedIn

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This is the second part of our “basics” article for LinkedIn – designed to get you thinking about making the most of LinkedIn for your business. If you missed

Five ways to make the most of the new Facebook Business page

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Everyone who is an Admin of a Business Page on Facebook received a surprise email last week, announcing a significant upgrade to the page format. Currently the upgrade is optional,