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Marketing Metrics and Madness: be careful what you wish for

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Despite the huge improvements in metrics available to us these days (for digital marketing, at least) the old adage about “50% of your marketing budget is wasted; you’ll just never

On not wasting your marketing budget: the devil’s in the detail

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There are two things that make working with social media (and marketing in general!) so interesting and challenging. The first is that “social media” looks completely different for almost every

Facebook in 2017 – Social Media or Advertising Platform?

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Just a quick note today on an interesting conversation we had with a new client recently. We were helping them put together a strategy for their startup business, and really

UK Social Media Statistics for 2017

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Note: This article has now been updated for 2018, here: UK Social Media Statistics for 2018
UK Social Media Statistics for 2017
The tree is down and the tinsel is wilting, so

Virtual Reality and your corner shop: marketing lessons from the Pokemon Go craze

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Pokemon Go is the latest technology sensation, with the Web awash with stories of record downloads and obsessive players.

It’s the first mainstream example of integrating the “real world” with a