Cadburys take gold for their Paralympic sponsorship on Twitter

By |August 31st, 2012|

While pulling together some stats for a presentation this week, we couldn’t help but notice the meteoric rise of Cadbury’s Twitter account. Here are the latest figures from looking

How your social media presence can shine in a PR crisis

By |July 17th, 2012|

Last week’s massive network outage must’ve given mobile phone provider O2 a colossal headache. When something like that happens, it’s a perfect test of how well the company concerned has

Is it time to be more honest on social media?

By |July 9th, 2012|

A report in the Telegraph today discusses how Twitter and Facebook has been found to increase anxiety and feelings of inadequacy amongst users.

If you’re active on social media either

What’s wrong with discussing your lunch on Twitter?

By |June 20th, 2012|


There was widespread media coverage yesterday of  MP Louise Mensch’s launch of “Menshn”.

Apparently positioned as a rival to Twitter, Ms Mensch’s business partner explained their thinking behind the project:
“Twitter is

Spoof “Social” campaign raises Arctic awareness

By |June 13th, 2012|

Doing the rounds of the Twitterverse this morning is a link to a site masquerading as a Shell corporate initiative.

It’s cleverly done, with convincing links to various corporate-looking sections which