We thought you’d all like to see the latest update to the iconic Socialnomics video. This is the third version now, and the unique (and much copied) style continues to deliver fun, thought provoking insights into the ways that social media is changing the world.

We love the section about that superb VW Darth Vader commercial, and the statistics about the purchasing power of social gamers should give any company who write off the “nerd market” major pause for thought.