On not wasting your marketing budget: the devil’s in the detail

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There are two things that make working with social media (and marketing in general!) so interesting and challenging. The first is that “social media” looks completely different for almost every

Facebook in 2017 – Social Media or Advertising Platform?

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Just a quick note today on an interesting conversation we had with a new client recently. We were helping them put together a strategy for their startup business, and really

UK Social Media Statistics for 2017

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Note: This article has now been updated for 2018, here: UK Social Media Statistics for 2018
UK Social Media Statistics for 2017
The tree is down and the tinsel is wilting, so

UK Social Media Statistics for 2016

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NOTE – This post has been updated for 2017, find it here: UK Social Media Statistics for 2017

It’s that time again! Welcome to our fifth (yikes!) annual roundup of all

Losing followers on Social Media: when you should(n’t) worry

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It’s completely natural to use “how many followers / likers have we got?” as a key metric for evaluating how well your social media accounts are doing. We’d always recommend